Jewelry Care

Our jewelry is gold, silver or rhodium-plated over brass or base metal. All plated jewelry will tarnish over time due to general wear, moisture, naturally occurring oils on skin and exposure to air. Take a few simple precautions to increase the longevity of each purchase.

Avoid Moisture
When wearing your jewelry avoid contact with water, sweat, soap, lotions, oils, and perfumes. If your jewelry does come in contact with moisture, use a soft cloth to wipe it down.

Minimize Wear + Tear
Your jewelry should be the last thing you put on in the morning (after make-up, hair products and perfume) and the first thing you take off at night. We don’t recommend wearing your jewelry to bed.

Store Safely
When you remove your jewelry wipe it with a soft cloth. Keep your jewelry in a sealed bag or a jewelry box to help prevent tarnishing. Exposure to oxygen accelerates the aging process. All online orders come with a pink pouch for you to store your jewels (or anything else you'd like!) in.

Tending to your pieces requires little effort and should fit seamlessly into your everyday routine. A little care goes a long way.

What It Costs To Do What We Do

People are often curious about what goes into the pricing of our products. There are a lot of different components to answer that question so we've broken it out into two parts:


All of our jewelry is electroplated (“plated” for short). Electroplating is a process that uses chemistry and electricity to cover metal in a thin layer of gold. By dipping the jewelry in a solution that contains gold and applying electricity, a thin layer of gold attaches itself to the jewelry pieces.

The overall colour/tone of the gold jewelry is determined by how long the process is applied.
Different trends and designs dictate the tone of our gold-plating from 10K-18K gold. The trend today is a lighter gold, so we currently strive for a 10K-14K gold look.

Since electroplating is done by hand, there may be slight variations each time this process is done.

We use the same electroplating process on our silver-plated jewelry except that silver is used in the chemical solution, instead of gold. Please see “GOLD-PLATED” for details on the electroplating process.

Rhodium is a precious metal and a member of the platinum family. Rhodium is a high-shine metal that gives pieces a cooler tone as opposed to silver-plated pieces which have a slightly warmer look. The same process for electroplating is used for our rhodium-plated pieces. Please see “GOLD-PLATED” for details on the electroplating process.

Sterling silver is an alloy containing 92.5% silver and 7.5% copper.

Brass is an alloy made of copper and zinc. Brass is durable and quite workable. We use brass in a large selection of our jewelry.

Base metals are any metals that are commonly found and considered the opposite of precious metals (gold, silver, palladium and platinum). Some examples of base metals include copper, zinc, nickel and aluminum. Base metals allow us to get creative and design truly unique pieces while making our jewelry accessible

We use brass chains in a number of different finishes. Our most commonly used finishes are:
Enamel coated

Swarovski Crystals are known for their exceptional brilliance and intense luminosity. We use loose Swarovski Crystal flatbacks that have platinum foiling for extra radiance and protection.

Cubic zirconia is a man-made gemstone that is normally used to replicate the look of diamonds. Although not as precious, we think that cubic zirconias are beautiful and great to work with because they are strong and virtually flawless. Also, while naturally colourless, cubic zirconia now comes in a rainbow of colours when different trace minerals are added during the manufacturing process.

Cellulose acetate is a recyclable bioplastic made by taking the cellulose fibers from wood pulp. Starting as a clear paste, colour can be added and then it is molded into various shapes. This material has recently made a huge resurgence in jewelry and allows for a range of playful, vibrant components that imitate natural materials, such as tortoise shell or bone.

Gemstones are a range of mineral crystals, rocks and organic materials (ie. pearls) that are cut, polished and formed to make jewelry. We use a range of gemstones, most commonly, labradorite, quartz, shell and pearl.

Along with Swarovski Crystal flatbacks, we use chinese crystal beads in an array of shapes, colours and sizes. Chinese crystals are machine cut for the sharpest angles that reflect light and result in a radiant sparkle.

Our scrunchies and scarves are made from 100% cotton for a lightweight product that's easy to care for.